INSIGHTS
I love digging into the economics of Broadway—from ticket pricing myths to breakeven models and seasonal revenue trends. These deep dives are driven by curiosity, not commerce, but they reflect how I think about shows, strategy, and sustainability. Subscribe below to get updates when new posts go live.
What Shows Benefit from Broadway’s “Holiday Premium”?
While holiday seasons boost Broadway revenues, it's long-running musicals—not just new or revival shows—that consistently capture the biggest premium in ticket prices.
Where Does the Money from a Broadway Ticket Go?
A breakdown of Broadway ticket economics reveals that the average $130 ticket mostly covers essential production and theater costs—challenging the myth that high prices are pure profit.
Does The New York Times Critic's Pick Matter?
An analysis of New York Times Critic’s Picks shows a clear link between positive reviews and higher ticket prices—suggesting that, even in a crowded media landscape, critical acclaim still matters on Broadway.
Has Broadway recovered from the pandemic?
Broadway’s post-pandemic recovery reveals a mixed picture, with inflation-adjusted ticket prices showing gains in revivals but declines in original works—underscoring the industry's evolving strategies to reengage audiences.
Unveiling Broadway's Economic Puzzle: Show Openings vs. Revenue
An analysis of Broadway seasons reveals that more show openings don’t necessarily boost overall revenue—highlighting the risks of market saturation and the need for strategic season planning.
Understanding A Show’s “breakeven” Point
As Broadway production costs rise post-2021, a closer look at breakeven data reveals growing financial pressures—and the need for greater transparency in show economics
Creating Data-Driven Show Projections
How I'm reimagining Broadway investing by combining creative instinct with data-driven projections to make smarter, more transparent decisions.